Creative Sales Calls

Posted:
Jan 14, 2009

Toyota Dealer Advertising A Toyota dealer who I was with today had his BDC manager in his office while we were having... Read More »

To Price or Not to Price

Posted:
Jan 14, 2009

Automotive Internet Selling I came across a recent statistic that should help some dealers answer that question that has been... Read More »

Good, Better, Best!

Posted:
Jan 12, 2009

Figures lie and liars figure! But playing with numbers can be mind boggling – like if you started by saving a... Read More »

If You Want a BIGGER Piece of the Pie – You Have to Go Where They are Serving it Up!

Posted:
Jan 8, 2009

Automotive Advertising Is any of your advertising in January and February targeted to special finance and tax customers? What about... Read More »

Carnival Atmosphere

Posted:
Jan 7, 2009

Remember going to the baseball games as a kid, or maybe even the circus. There was a LOT going on: SCOREBOARDS, LIGHTS,... Read More »

2008 Industry Summary

Posted:
Jan 7, 2009

The light vehicle SAAR (seasonally adjusted annual rate) for December 2008  was 10.3 Million – DOWN from 16.1 Million a year ago.... Read More »

KBB.com Most Researched Vehicles and Honda/Toyota Dealer Advertising

Posted:
Jan 7, 2009

“Fool me once, shame on you; fool me twice…”  Let me open by saying one of 2008’s biggest disappointments was... Read More »

Marketing In-Service

Posted:
Jan 7, 2009

Someone who reads this blog asked me to comment on marketing service. Should be an easy thing to do right?... Read More »

Automotive Search Engine Marketing

Posted:
Jan 2, 2009

In a December 31st article from eMarketer.com,  an interesting survey done by a French Survey  company, Groupe Xerfi, revealed the growth  trends... Read More »

Ten New Year’s Resolutions in One - “Keep Pushing the Wall!”

Posted:
Dec 31, 2008

You know I’m big on lists, but for 2009 there is just one New Year Resolution on my list –... Read More »