Creative Sales Calls

Toyota Dealer Advertising A Toyota dealer who I was with today had his BDC manager in his office while we were having... Read More »

To Price or Not to Price

Automotive Internet Selling I came across a recent statistic that should help some dealers answer that question that has been... Read More »

Good, Better, Best!

Figures lie and liars figure! But playing with numbers can be mind boggling – like if you started by saving a... Read More »

If You Want a BIGGER Piece of the Pie – You Have to Go Where They are Serving it Up!

Automotive Advertising Is any of your advertising in January and February targeted to special finance and tax customers? What about... Read More »

Carnival Atmosphere

Remember going to the baseball games as a kid, or maybe even the circus. There was a LOT going on: SCOREBOARDS, LIGHTS,... Read More »

2008 Industry Summary

The light vehicle SAAR (seasonally adjusted annual rate) for December 2008  was 10.3 Million – DOWN from 16.1 Million a year ago.... Read More »

KBB.com Most Researched Vehicles and Honda/Toyota Dealer Advertising

“Fool me once, shame on you; fool me twice…”  Let me open by saying one of 2008’s biggest disappointments was... Read More »

Marketing In-Service

Someone who reads this blog asked me to comment on marketing service. Should be an easy thing to do right?... Read More »

Automotive Search Engine Marketing

In a December 31st article from eMarketer.com,  an interesting survey done by a French Survey  company, Groupe Xerfi, revealed the growth  trends... Read More »

Ten New Year’s Resolutions in One - “Keep Pushing the Wall!”

You know I’m big on lists, but for 2009 there is just one New Year Resolution on my list –... Read More »