Paid Search for the Service Lane

Posted:
Feb 2, 2021

PPC Service Ads Cost 1/3 Less Digital advertising is a key strategy for any dealer. Ads promoting discounts and inventory... Read More »

The Psychology Behind Ford’s #FinishStrong Campaign

Posted:
Jan 29, 2021

If you’ve tuned in to any football lately, you might have seen Ford’s new #FinishStrong ad. With shots of medical... Read More »

The Top 7 Automotive Industry Predictions for 2021

Posted:
Jan 27, 2021

When starting a new year, it pays to know what to expect. For all of our advances as a species,... Read More »

CarMax Adds Buyer Benefits, 2021 New Car Sales Estimated at 16 Million

Posted:
Jan 20, 2021

Average Listing Price Breaks $40,000, New Inventory Stabilizes In a report released last week, Cox Automotive revealed that new-vehicle inventory... Read More »

How to Dominate Screens in 2021

Posted:
Jan 11, 2021

Stay in Front of Buyers Wherever They Watch The 1950s were widely considered to be the golden age of television... Read More »

Automotive Groups Merge, Apple's Car May Be Outsourced

Posted:
Jan 7, 2021

FCA and PSA Group Merging to Form “Stellantis” The two European automakers have passed the final checkpoint needed to merge... Read More »

Which Political Party is Best for Business: Red or Blue?

Posted:
Dec 29, 2020

After an unusually long period of uncertainty, Americans finally have a clear view of which political leader will be shaping... Read More »

1/5 Cadillac Dealers Take Buyout, Toyota Commandeers Car Market

Posted:
Dec 15, 2020

Nearly 1 in 5 Cadillac Dealers Take Buyout In preparation for a growing line of electric vehicles (EVs), GM has... Read More »

Setting SMART Goals for 2021

Posted:
Dec 9, 2020

As we enter 2021, a return to normalcy is looking closer than ever. Vaccines are arriving, consumer spending has recovered... Read More »

The Economy’s Bounceback is Coming

Posted:
Dec 2, 2020

Economists Predict 5.3% Growth in 2021 If there’s one thing to celebrate in 2020, it’s that it’s over. While the... Read More »