Toyota's Ads Drive Loyalty Among Hispanic Community

Posted:
Jun 2, 2023

News Roundup – June 2, 2023   Toyota’s Ads Drive Loyalty Within Hispanic Community Toyota’s success in capturing the Hispanic... Read More »

ESPN to Stream Its Flagship Channel

Posted:
May 26, 2023

News Roundup – May 26, 2023   ESPN Plans to Stream Flagship Channel ESPN is preparing to offer its channel... Read More »

Ford and GM Plan More Incentives – A Win for Dealers

Posted:
May 18, 2023

News Roundup – May 18, 2023   Ford and GM Plan More Incentives – A Win for Dealers Automotive dealers... Read More »

Things on My Mind: Trade Leads

Posted:
May 16, 2023

The thing on my mind the most the week is how our dealers are handling trade leads. As the new... Read More »

SVMS Choose the Best Attribution Model

Posted:
May 11, 2023

Get a more accurate picture of your marketing performance with Data-Driven Attribution. Learn how this model works, and discover its... Read More »

Automakers Ditch Apple CarPlay

Posted:
May 5, 2023

News Roundup – May 4, 2023   GM Ditches Apple CarPlay General Motors (GM) has decided to develop its own... Read More »

FTC Promises Crackdown on False Advertising

Posted:
May 2, 2023

Last month, the Federal Trade Commission warned hundreds of companies that any instance of false advertising could warrant a serious... Read More »

2023's Top 100 Dealer Groups for Used Sales

Posted:
Apr 28, 2023

News Roundup – April 28, 2023   Manufacturers to Add More Subscription Fees to Used Cars Automakers are offering subscription... Read More »

Things on My Mind: Traffic

Posted:
Apr 26, 2023

This week, I’ve been thinking about how driving traffic to a dealership has become easier than ever before. Thanks to... Read More »

Comparing Last-Click Attribution vs. Data-Driven Attribution

Posted:
Apr 18, 2023

Google has recently announced the depreciation of several attribution models, narrowing our choices down to Last-Click Attribution and Data-Driven Attribution.... Read More »