COVID-19 Automotive Industry News + Strategies

Every week, the Next Day Traffic blog will provide the latest roundup of news and dealership strategies surrounding the COVID-19... Read More »

Dealership Has 75% of Population as Facebook Fans

Social media engagement is one of the key elements of success for a modern, comprehensive marketing strategy. If your dealership... Read More »

Are Political Ads Hurting Dealerships on Local TV?

It’s easy to get fed up with the barrage of political ads during election season. No one, however, feels the... Read More »

The Boomer Consumer

In automotive, three generations represent the bulk of consumers: millennials, Gen X, and baby boomers.   Each has its defining... Read More »

Could Streaming Service Overload Push Viewers Back to Cable?

Over the past decade, there has been a battle between traditional cable services and online streaming subscriptions. At first, there... Read More »

Is the Sales Funnel Dead in Automotive?

You’ve heard it said that change is the only constant. It’s as true in the advertising industry as it is... Read More »

Get Rid of Last Year’s Model Quickly and Profitably

As you fill your lot with 2020’s newest arrivals, lingering 2019 vehicles can pose a problem. Last year’s inventory takes... Read More »

4 Reasons Not to Focus on Big Data at Your Dealership

You’ve probably heard the buzzword “big data” thrown around over the last several years. What is big data exactly?  ... Read More »

Getting the Most Out of Local Sponsorships

You work hard to keep your dealership in the spotlight. You run TV ads, keep up a steady stream of... Read More »

Why Facebook Scrapped Plans for Ads on WhatsApp

In 2014, Facebook acquired the WhatsApp messaging service for a hefty $22 billion. They clearly saw potential for substantial revenue,... Read More »