The Conquest Marketing Guide

Posted:
Feb 10, 2020

A couple of years ago we wrote a post about conquest marketing, and there has been so much interest in... Read More »

Our Secret to Keeping Ad Agency Turnover at 12 Percent

Posted:
Feb 7, 2020

Originally published on Fuel Lines Imagine finding the perfect candidate for your agency. After breezing through interviews and wrapping up... Read More »

How Gender and Age Affect Dealership Service Center Profits [STUDY]

Posted:
Jan 30, 2020

Most dealers know that the service department is essential to feeding dealership revenue. After all, 49 percent of the average... Read More »

Top 50 Dealership Groups in the U.S.

Posted:
Jan 25, 2020

Everyone wants their business to be on top. The fact is, though, that not every dealership or automotive group can... Read More »

Digital Tools for Acquiring Used Inventory

Posted:
Jan 22, 2020

For decades, car auctions have remained largely unchanged. Rental car companies, captive lenders, car dealers, and commercial fleets have taken... Read More »

How Electric Trucks Will Enter the Market by 2021

Posted:
Jan 16, 2020

At the start of 2020, auto manufacturers find themselves sharing a promising vision: the electric pickup truck. Even though Tesla... Read More »

How To Rank With Google’s BERT Algorithm Update

Posted:
Jan 14, 2020

Have you heard about Google’s latest update to their search ranking system? It’s called BERT, and if Google is correct... Read More »

Using Recalls to Bring Work into Your Service Department

Posted:
Jan 8, 2020

How is your service department currently thinking about recall work? Is it viewed as a drain on time and resources,... Read More »

How to Not Lose Car Sales in an Election Year

Posted:
Jan 6, 2020

For better or worse, the 2020 election year is upon us. If the 2016 presidential race is any indication, this... Read More »

Who Reads Dealer Blogs These Days?

Posted:
Jan 2, 2020

There is a rumor circulating in the Digital Age. And if you believe it, you may miss out on an... Read More »