How to Improve Returns from Your Service Department

Posted:
Dec 23, 2019

The second annual Automotive News Fixed Ops Journal Forum was held on November 13, 2019, in Orlando, FL. Attendees gained... Read More »

Can Online Prices Scare Away Automotive Shoppers?

Posted:
Dec 16, 2019

It’s a question that seems to plague dealerships everywhere: will advertising the price of a vehicle online scare away potential... Read More »

What Dealers Can Learn from Tesla's Truck Unveiling

Posted:
Dec 13, 2019

In November 2019, Tesla unveiled its first entry into the American pickup segment. CEO Elon Musk proudly introduced the electric,... Read More »

How Website Speed Affects Your Ranking And Sales

Posted:
Dec 9, 2019

With a world of information at our fingertips, we’re accustomed to finding what we need to know in the blink... Read More »

What Online Search Reveals About Shopper Behavior

Posted:
Dec 5, 2019

Mobile technology makes it easy to find answers. You can ask Siri, run a Google search, or consult Alexa. While... Read More »

Fact vs. Feeling: Letting Data Drive Your Business

Posted:
Nov 27, 2019

When you have to make decisions about your marketing strategy, it’s easy to let assumptions get in the way of... Read More »

Automotive Highlights From IBM’s 2030 Report

Posted:
Nov 20, 2019

We live in a fast-paced, connected, digitized world, and that means it’s important to be aware of not just what’s... Read More »

What a Split Government Could Mean for Automotive

Posted:
Nov 18, 2019

Understanding election dynamics is especially important for people in business. The 2022 midterms resulted in what is typically called a... Read More »

How To Tie Paid Search Into Automotive Holiday Marketing

Posted:
Nov 13, 2019

The way drivers shop for cars today is very different than how things worked just a few years ago. With... Read More »

Google Outtakes: Leveraging YouTube In 2020 for Dealerships

Posted:
Nov 7, 2019

If you’re not taking YouTube into account, you’re underutilizing a valuable resource that can have a significant impact on your... Read More »