Generation Z Marketing: Should You Care About TikTok?

Posted:
Nov 1, 2019

The youngest members of Generation Z are now old enough to get their license, and if you’ve spent any time... Read More »

How 2019 Interest Rate Cuts Can Affect Tier III Dealership Sales

Posted:
Oct 29, 2019

Car shoppers are feeling the crush of rising new vehicle prices, a fact that can hurt your dealership’s bottom line.... Read More »

How To Get Used Car Inventory Without Going To Auction

Posted:
Oct 21, 2019

Smart automotive dealers know the importance of having an extensive and diverse used car inventory. In the current sales climate,... Read More »

Should You Scale Back Marketing For Fall And Winter?

Posted:
Oct 15, 2019

The importance of year-end dealership marketing is historically underestimated, as manufacturers take the reins and dealerships tend to shift their... Read More »

California Continues Promoting Clean Cars Despite Government Pushback

Posted:
Oct 11, 2019

The automotive industry has become contested ground as the state of California and the federal government fight to dictate essential... Read More »

Are You Overlooking Your Dealership’s Biggest Profit Generator?

Posted:
Oct 7, 2019

According to a 2017 Toyota report, the average profit margin on a new car sale was 6 percent. By contrast,... Read More »

Will Apple's iOS 13 Affect Your Sales Calls?

Posted:
Oct 4, 2019

While the launch of the iPhone 11 has generated buzz among Apple users, its new operating system poses a challenge... Read More »

Here's Why Car Dealers Shouldn't Just Blog About Cars

Posted:
Oct 1, 2019

The vehicles you sell are built to last for years. While that’s exactly how it should be, it means that... Read More »

Honesty Works: How The Public Perceives Car Salespeople

Posted:
Sep 26, 2019

Car salespeople have long suffered from something of an image problem. That is, their long-held reputation for being shady, dishonest,... Read More »

A Dealer’s Guide to Recruiting Employees You Can Trust

Posted:
Sep 25, 2019

More than products and logos, a company is defined by its people. That’s why it is essential that businesses invest... Read More »