Dynamic Display Ads

Posted:
May 6, 2019

Why Retargeting a Shopper with the Exact Product is a Smart Investment More and more dealerships that we represent are... Read More »

What's Really Costing Dealers Gross Revenue

Posted:
Apr 30, 2019

One hot topic in dealerships these days is margin compression. For some, it seems harder and harder to turn a... Read More »

7 Books Every Automotive Marketer Should Read (Or Listen To)

Posted:
Apr 17, 2019

When is the last time you read a book? Maybe it was last month. Or maybe not since your last... Read More »

Target Subprime Credit Using Facebook and Paid Search

Posted:
Apr 14, 2019

Reach New Audiences with Special Lending Offers Not every customer has perfect credit. That’s something anyone involved in lending can... Read More »

Why Google+ Was a Fail

Posted:
Apr 11, 2019

It’s common for things on the internet to come and go. It’s the place of short-lived glory, after all. But... Read More »

Anecdotal Evidence

Posted:
Apr 5, 2019

Why Focus Groups of One Person Waste Large Amounts of Money Trying to make decisions about your digital advertising investment... Read More »

Survey Shows Car Buyers Aren't Afraid of the Next Recession

Posted:
Apr 2, 2019

It’s hard to forget the Great Recession. From 2007 to 2009, stores shuttered, sales slumped, and unemployment became a scary... Read More »

Our Secret to Securing $9.4 Million in Added Value

Posted:
Mar 27, 2019

Everyone likes getting a little something for free. Cajuns call it a lagniappe. Chefs call it a baker’s dozen. Marketers... Read More »

Media Trends for 2019: Takeaways from AdExchanger's NYC Conference

Posted:
Mar 19, 2019

In a month that most would call anything but exciting, Media Director Liz Elder found herself in the midst of... Read More »

Two Secrets to Increasing Dealership Profit

Posted:
Mar 14, 2019

Whether you’re struggling or doing just fine, every dealer is interested in making more money. Dealerships are complex operations. And... Read More »