The Ad Sells the Click, Not the Car

Posted:
Mar 7, 2019

When you see a great paid search ad, it’s easy to imagine your sales are instantly going to pick up.... Read More »

Gain Followers with the Instagram Nametag Feature

Posted:
Mar 1, 2019

For many auto dealers, growing your social media following is an important part of community relations. Social networks like Instagram... Read More »

Claiming Phantom Listings for Your Dealership on Google My Business

Posted:
Feb 28, 2019

You may have never heard of phantom listings, but that doesn’t mean they don’t exist for your dealership. They sound... Read More »

One of CarMax’s Many Secrets

Posted:
Feb 20, 2019

Nobody can argue with the success CarMax has had in becoming the best-known franchised used vehicle retailer. It’s sometimes mind-boggling... Read More »

Measuring Impact: Are Your Efforts Affecting the Bottom Line?

Posted:
Feb 13, 2019

We all want to get more done. But to truly work smarter, you have to do more than optimize your... Read More »

How Carvana and Online Car Buying Will Affect Dealerships in 2019

Posted:
Jan 30, 2019

Online commerce is disrupting industries at every turn. While some shoppers will always prefer brick-and-mortar stores, a growing number of... Read More »

Stop Wasting Time with Hashtags for Social Media Marketing

Posted:
Jan 22, 2019

Hashtags are nothing new. They were born in the Twittersphere in 2007 and have since taken social media – and... Read More »

How Giving Back Affects Your Business

Posted:
Jan 8, 2019

Corporate responsibility is an ever-growing trend. In fact, many consumers now see it as a necessity. Giving back doesn’t just... Read More »

Case Study: How One Campaign Penetrated 85 Percent of U.S. Markets

Posted:
Jan 3, 2019

Every so often, an advertising campaign comes along that is so successful it surprises even its own creators. That is... Read More »

A Win This December

Posted:
Dec 20, 2018

Winning an award is about more than fame and glory. It’s a representation of months’ – sometimes years’ – worth... Read More »