IGTV: Advertising's Place in Instagram's New Video Platform

Posted:
Nov 2, 2018

We knew that supplanting Snapchat was one of Instagram’s top priorities. Now, it seems that another social network is on... Read More »

Premium Video Ads in Today's Consumer Living Room

Posted:
Nov 1, 2018

Cable TV is a hot topic for debate. Some advertisers are worried about reaching audiences via traditional television networks. The good... Read More »

Measuring Store Visits with Google

Posted:
Oct 26, 2018

What it is The ultimate goal of any automotive ad campaign is to drive traffic. Google’s conversion tracking promises to... Read More »

Facebook Lead Ads: A Seamless Way to Collect Prospects

Posted:
Oct 24, 2018

As an automotive dealer, getting more leads is always a top priority.   People are becoming more selective about the... Read More »

Tips from Lot Pop on Used Car Merchandising

Posted:
Oct 19, 2018

There are plenty of dealers that blame V-Auto for costing them vehicle gross. But while attending the Lot Pop Dealer... Read More »

Decade in Review: Next Day Traffic's 10-Year Anniversary

Posted:
Oct 15, 2018

Ten years ago, John Paul Strong sat down to pen the very first words of Next Day Traffic. It was... Read More »

Why Dealerships Struggle to Keep Millennial Workers

Posted:
Oct 5, 2018

Every couple of decades, a new generation enters the workforce, bringing with it a new set of values, expectations, and... Read More »

Ignoring Your Co-Op Claims Can Cause a Six-Figure Loss

Posted:
Sep 28, 2018

Advertising can get expensive, there’s no arguing that. To offset some of that expense, manufacturers may offer reimbursement for certain marketing... Read More »

How Facebook Uses Artificial Intelligence to Create More Leads

Posted:
Sep 19, 2018

Artificial intelligence (AI) may sound like something out of a science fiction film, but the truth is this powerful technology... Read More »

States with the Highest and Lowest Cost-Per-Click for Search Ads

Posted:
Sep 13, 2018

Just like the cost of living and average income per capita, the price of pay-per-click (PPC) ads varies from state... Read More »