Facebook: Pay to Play

Posted:
Nov 28, 2017

Facebook is a tremendous tool for the automotive industry. For years, Facebook allowed you to reach and engage your fan... Read More »

Nielsen vs. comScore – Competition in Media Measurement

Posted:
Nov 6, 2017

There’s a new television and cable ratings system giving ratings giant Nielsen a run for its money – comScore. In... Read More »

The 3 P’s for a Strong Finish | Year End 2017

Posted:
Oct 31, 2017

Can you believe that 2017 is almost over? The year is rapidly coming to a close and it’s been quite... Read More »

Google | To Spend or Not to Spend?

Posted:
Oct 23, 2017

When it comes to online advertising Google knows what it’s doing. If you really want to make an impact with... Read More »

Modern Day Window Shopping

Posted:
Oct 13, 2017

I do most of my shopping online. As busy as I am, it’s easy for me to skip the mall... Read More »

Digital Conflict of Interest

Posted:
Oct 5, 2017

Last month, I saw one of the most disturbing things in recent memory in digital automotive advertising. Multiple dealerships are... Read More »

You Like Me, You Really Like Me!

Posted:
Oct 4, 2017

The age of Facebook has made a tremendous impact on the way businesses interact with potential and returning clients. Through... Read More »

Coming Soon: Three Enhancements to Boost Your Display Marketing

Posted:
Sep 13, 2017

There are many advancements that we are currently testing that will benefit you and your dealership. Let me tell you... Read More »

Attract & Engage

Posted:
Sep 6, 2017

The single greatest difference in the effectiveness of digital service providers is their ability to deliver quality traffic to a... Read More »

Every Day’s a Competition: Think Outside the Box

Posted:
Sep 1, 2017

If there is no competition, there are no winners. I love to win. I love to beat the odds. I... Read More »