Lead Your Customers

There are two kinds of customers on the Internet. One is trying to decide what they want and the other... Read More »

Facebook Remarketing

Now that we have your attention on the seriousness of Facebook marketing from last month’s newsletter, this is how you... Read More »

The Three Click Myth and Improving Website Usability

Over the last several weeks, I’ve had more than a few conversations about website engagement, usability and conversion optimization. A... Read More »

A Consistent, Strong Message Can Set You Apart

In a digital world with high competition, it can be difficult for dealers to differentiate themselves. It’s important to study... Read More »

YouTube Looks to Change Where You Watch TV

YouTube is taking the next steps to being a complete content provider with the announcement of a live TV service.... Read More »

Making Ordinary be EXTRAORDINARY

I’m on a mission today to discuss a plan for a sizable dealership group to change their process for monthly... Read More »

It’s Not Your Kids’ Facebook Account

Last month, while traveling in New Jersey, I stopped at a McDonald’s for a “healthy” power lunch. Car guys and... Read More »

Use Adwords Price Extensions To Set You Apart

Strong Automotive Merchandising is continuously looking for new tools to reach potential customers through digital outlets. Our goal is to... Read More »

How Many Americans Have Bad Credit?

Source: By Christine DiGangi Published February 15, 2016 Lifestyle and Budget CreditCards.com Opens a New Window. Only a small sliver... Read More »

Super Bowl TV Sales Face Fuzzy Reception

Television, food and furniture sales typically spike around the Super Bowl as fans host game-day parties. Behind the scenes, there... Read More »