Sharper Focus

We have all seen the tightrope walker crossing hundreds of feet above ground between two skyscrapers. There is a lesson... Read More »

Remember December

December is going to be a great month – Santa is coming, political ads will be over, and the last... Read More »

October is Early This Year

When looking at retail auto sales figures for 2016, one number jumps off the page – truck sales. A review... Read More »

Most Important Person in Your Business

Last week we had Mike Strong come to the office for a video-taping session where he responded to questions about... Read More »

Incentive War, Speak Your Piece

The question is being debated in several reports detailing U.S. auto sales – have they peaked in 2015?  It would... Read More »

A Day Late, A Mile Too Far

We all know new and used owners are holding on to their vehicles much longer than ever. That is good... Read More »

You're 'Polling' My Leg

Whether it is a political poll or an automotive shopper’s poll, the biggest variable is the involvement level of the... Read More »

Nation Elections & Local Avails

I read, with great interest, an eMarketer.com article regarding what is happening with political spending on traditional and digital media... Read More »

CREATING THE BEST CUSTOMER EXPERIENCE

It would be safe to say 99% of all dealership websites reference providing the best customer experience in their About... Read More »

WINNING, LOSING, GETTING BETTER

The first weekend of college football saw a lot of big games, and what I found interesting were the post-game... Read More »