UPDATE: Google AdWords Change Increases CPC

Posted:
Mar 7, 2016

We have been monitoring our client’s campaigns since Google removed ads on the right rail of search results, and we... Read More »

AdWords Update Reduces Ad Space

Posted:
Feb 26, 2016

  We learned this week, through Search Engine Roundtable, that Google will no longer show ads to the right of... Read More »

February Newsletter - Create Price Consistency

Posted:
Feb 24, 2016

American consumers buy based on prices that end in nines, fives and zeros. Whether they are buying a toothbrush, a... Read More »

2016 Actionable Automotive Digital Marketing To Do List

Posted:
Feb 22, 2016

We’ve created a 2016 automotive digital marketing list of five useful, actionable and effective tips you can start using tomorrow.... Read More »

Why is Your Stuff Any Different?

Posted:
Feb 5, 2016

Someone asked me this question this week while I was giving my passionate thoughts on what creative should look like... Read More »

Stop The Problems Before They Start

Posted:
Jan 28, 2016

I saw this today in one of our Toyota dealerships and felt compelled to share. I’ve noticed over the years... Read More »

Traffic Freeze

Posted:
Jan 27, 2016

I’ve talked to a number of people this week who have been affected by the severe winter weather that has... Read More »

January Newsletter - Digital Control

Posted:
Jan 25, 2016

The biggest decision facing dealers over the next 24 months will be what I call “Digital Control.” Who is in... Read More »

Concentrate & Dominate 2016

Posted:
Jan 22, 2016

A dealer once told me that he goes into his office at 5 a.m. on New Year’s Day every year... Read More »

The Unrelenting, Undeniable, Unstoppable Need for Speed

Posted:
Dec 22, 2015

“Time flies” is the biggest understatement in the history of the English language. With the advent of the Internet –... Read More »