Button Up, Batten Down

What lies ahead in 2016 for the automotive industry? With the Olympics and presidential election as bookend blockbusters, one can... Read More »

December Newsletter - Understanding YouTube Advertising

If you are new to advertising on YouTube or other video sources, a lot of the metrics can seem like... Read More »

Which Google AdWords Display Ads Convert The Best?

Size Matters If you spend marketing dollars on display advertising, it’s crucial to understand and track which banner sizes are... Read More »

Hit Pause and Look Around

Thanksgiving has always been one of my favorite holidays, the results far exceed the effort. The biggest challenges range from... Read More »

Three Digital Marketing Strategies to Combat Holiday Traffic Trends

The Holiday Season can be a mixed bag for a lot of dealers. Some experience great traffic and sales while... Read More »

November Newsletter - Attract New Customers with Video Pre-Roll Ads

First, a few facts about video traffic online: Sixty-four percent of all Internet traffic in 2014 was video. It is... Read More »

Strong Cracks Top 20

As a Google Partner Strong Automotive Merchandising Tops List of Agencies Generating New Client Revenue The trendy topic of the... Read More »

October Newsletter - Explaining Bot Traffic

It is estimated that 56 percent of Internet traffic comes from non-human sources, which are referred to as “bots.” Most... Read More »

Keep Your Sales Team Informed of the Competition

You may have seen or heard dealership commercials calling out CarMax with the claim “we will give you $X more... Read More »

September Newsletter - Life After TrueCar

After years of having a major impact on the retail automotive landscape, TrueCar is now encountering major changes. This article... Read More »