HOW HOLIDAYS AFFECT SAAR

Always looking ahead to how the calendar lays out for traditional Year End Sale events, here’s a look back at... Read More »

Top Grossing Vehicles for Special Finance Customers

Special finance software solution provider ProMax Unlimited reviewed dealership data from July and compiled the top 20 highest grossing vehicles... Read More »

August Newsletter - Why Don’t We Price New Vehicles to Market?

This question is the biggest challenge that I see today facing a dealer’s digital marketing plan: Why are we not... Read More »

Want to Learn More on the Basics of Automotive Websites?

An observation on the recently released J.D. Power 2015 Manufacturer Evaluation Website Survey is a reminder that the application of... Read More »

Evaluating the Competition’s Digital Processes

In the digital realm, new surveys seemingly come out every day and the numbers continue to climb no matter what... Read More »

Dealer Showroom Presentation

Over the past several months we have videotaped over 20 dealerships using a drone – an exceptional way to present... Read More »

Technology Features Included in Non-Premium Automotive Brands

The trend for technology in today’s automobiles is still high on the list of buyers, especially those who own what... Read More »

Is TrueCar Good For My Dealership?

True Car and its CEO Scott Painter have been getting ripped for their business model and supposed “great customer experience”... Read More »

Keeping up with the Digital Revolution

Has the world seen anything that has changed with the speed of the Digital Revolution? I came across an infographic... Read More »

Certified Pre-Owned Vehicles for Generation Y

Who is your market and what are their preferences? It applies to every business, but a recent article in Auto... Read More »