Identifying and Filtering Bot Traffic On Automotive Websites

Posted:
Dec 23, 2014

What is a bot? A bot is a piece of software application that runs automated tasks over the Internet. Typically,... Read More »

My Favorite Trends

Posted:
Dec 21, 2014

I want to begin by mentioning a trend that has disappeared – the TV evening news anchor seldom says, “And... Read More »

POP - Plan On Purpose

Posted:
Dec 20, 2014

A tip of the hat to the Art Director at our agency as well as good advice for everyone working... Read More »

Elf, Self & Others

Posted:
Dec 19, 2014

Want to do yourself and others – that would be employees and customers – a favor that could earn some... Read More »

Best Y.E.T. First Choice

Posted:
Dec 18, 2014

In my opinion there is very little doubt about when is the best time to buy a vehicle — it’s... Read More »

Got A Break, So Breakthrough

Posted:
Dec 17, 2014

I find the psychological make-up of the buying public to be mystifying at times, but when there is a previous... Read More »

December Dominos

Posted:
Dec 16, 2014

‘Tis the season…to be ready for whatever the factories drop to bring year-end sales to a roaring conclusion. Already we... Read More »

December Newsletter - Pull the Trigger, Pull It First!

Posted:
Dec 12, 2014

The initial returns from Black Friday sales show online shopping trumped bricks-and-mortar shopping. The number of people heading to the... Read More »

When Inventory is King

Posted:
Dec 11, 2014

This week I met with a dealer who has struggled to change from selling volume to holding gross. The general... Read More »

Conquest Automotive Advertising

Posted:
Dec 10, 2014

It’s funny to hear people discuss “conquest” in our industry. It has become one of the more popular buzz words... Read More »