Deter vs. Determination

Posted:
Nov 12, 2014

Today in every dealership you will likely hear words to the effect of “play the game to win” as owners... Read More »

“Freedom Is Never Free”

Posted:
Nov 11, 2014

Today is Veteran’s Day, a perfect opportunity to pause and reflect on the price paid by our service people in... Read More »

Bing Provides Opportunity with Older Shoppers

Posted:
Nov 10, 2014

The assumption has always been that Bing users were part of an older age demographic. First, Bing hasn’t resonated as... Read More »

Unique Sales Events, Unique Results

Posted:
Nov 9, 2014

A GM representative shared with me the results of their affiliation with the Costco Auto Program for the month of... Read More »

Failure To Convert Is Not An Option

Posted:
Nov 8, 2014

It is probably the second most quoted line from the 1995 movie Apollo 13 after “Houston, we’ve got a problem!”... Read More »

November Newsletter - The New Buzzword

Posted:
Nov 7, 2014

When automotive marketing began as an online entity there was much debate on what price should be displayed to digital... Read More »

Pressure- Make it, Take it, Sustain it

Posted:
Nov 6, 2014

Monday Night Football this week was so lop-sided I had turned my attention to something else but for some reason... Read More »

Loyal Republicans, Democrats & Car Owners!

Posted:
Nov 5, 2014

On the day after mid-term elections and judging from all the talking heads and Internet commentators, it appears to be... Read More »

Gear Up

Posted:
Nov 4, 2014

There are just over 50 selling days not counting Sundays, Thanksgiving, Christmas Eve and Christmas Day left through January 4th.... Read More »

Set It & Forget It

Posted:
Nov 1, 2014

I heard this phrase the other day from a major manufacturer zone manager pertaining to how some of his dealers... Read More »