“Service First”

Let’s take a look back to the Thanksgiving holiday weekend last year. The number of people predicted to travel by... Read More »

I Now Pronounce You Customer and Dealer

A good friend of mine just announced his engagement to a girl that is as they say, way above his... Read More »

The Big Finish

While traveling on a plane this morning to a meeting, I started thinking about what it is going to take... Read More »

Know & Don’t Know

Today is historic. For the first time ever, an impartial panel is going to present a college football poll. No... Read More »

Friday Words of Wisdom

“Someone once told me not to bite off more than I could chew. I told them I would rather choke... Read More »

YOUR NAME, YOUR STORE, YOUR SITE

In my travels to dozens of dealerships, I always pause turning into the driveway to take a look at the... Read More »

Effective Presentation with Home Page Graphics

Our online shoppers are finicky when it comes to where and what they will view. Measurement of time spent is... Read More »

October Newsletter - Emphasis Is Everything

Content is a simple word that, depending on where you put the emphasis – the first or second syllable –... Read More »

Click to Get Inside the Competition’s Marketing Plan

I have heard owners and manager’s comment that their competition is beating them and they don’t know how. Today there... Read More »

Pre-Winter Service Specials

Beautiful fall weather, football, leaves in full color – enjoy it while you can! I made my seasonal visit to... Read More »