Remarketing Focus: Clicks vs. Impressions

Posted:
Jun 12, 2014

Post from guest blogger: Gayle Rogers, Director of Digital Marketing Strong Automotive Merchandising If you are running a remarketing campaign... Read More »

Ten ROI Tips for Paid Search - #10

Posted:
Jun 11, 2014

  Yahoo and Bing searches spend more. Tips from Bing: Siri search is powered by Bing If not running on... Read More »

Ten ROI Tips for Paid Search - #9

Posted:
Jun 10, 2014

6 Tips to Better Storytelling – A Key to Better Content Identify the right data Choose the right visualization Calibrate... Read More »

Ten ROI Tips for Paid Search - #8

Posted:
Jun 9, 2014

Google will pick the highest CTR ad often quicker than they have enough data to choose accurately. Ad Rotation Tips... Read More »

Ten ROI Tips for Paid Search - #7

Posted:
Jun 8, 2014

  Tips on writing compelling ad copy: Ads featuring the keyword in headline AND first description line Price – use... Read More »

Ten ROI Tips for Paid Search - #6

Posted:
Jun 7, 2014

Focus on intent and emotion to connect with customers. Fresh creative matters because of… seasonality product launches promotions To see... Read More »

Ten ROI Tips for Paid Search - #5

Posted:
Jun 6, 2014

Landing pages are just as crucial for mobile. There is more impulse buying on mobile. Mobile Optimization Tips Create mobile-preferred ads... Read More »

June 2014 Newsletter

Posted:
Jun 5, 2014

Ten ROI Tips for Paid Search - #4

Posted:
Jun 5, 2014

  By the end of 2015, half of all PPC clicks will be mobile. 5 Biggest Mistakes on Mobile Sites:... Read More »

Ten ROI Tips for Paid Search - #3

Posted:
Jun 4, 2014

Every keyword is unique and deserves its own unique bid.   To see every post in the series, click the... Read More »