Going the Extra Mile - Update

Posted:
Mar 27, 2014

Strong Automotive Merchandising’s media department continues to work for our clients. The monetary media value for our clients has grown... Read More »

Keep the Focus

Posted:
Mar 26, 2014

A friend of mine sent me this today.  Thought it was a great quote: “Keep the focus of what you... Read More »

Friday Words of Wisdom

Posted:
Mar 21, 2014

Get ready for a great ride.  We are entering into what appears to be the good times of the car... Read More »

The Starting Point

Posted:
Mar 20, 2014

I was talking to a dealer that I have worked with for many years who recently acquired a couple of... Read More »

The New Way to Find Special Finance Customers

Posted:
Mar 19, 2014

Many dealers rely on mail or traditional media to generate traffic from subprime customers. Their marketing forms have almost been habitual... Read More »

Recalls Make for Unique Dealer Opportunities

Posted:
Mar 18, 2014

Manufacturer recalls create a very unique time for dealers to grow their share and control their customer base. As this... Read More »

Friday Words of Wisdom

Posted:
Mar 14, 2014

“Sell to people the way they want to buy.” -Reid Buckley

Make Your Point – Then Make it Two More Times

Posted:
Mar 13, 2014

I was having coffee today at Starbucks on a business trip when I began talking to a stranger sitting next... Read More »

Unsold Follow-up from the Last 60 Days

Posted:
Mar 11, 2014

Warmer weather and longer hours will bring more traffic to your dealership this month than you’ve had all year. Saturdays... Read More »

Friday Words of Wisdom

Posted:
Mar 7, 2014

“Respect is earned.  Honesty is appreciated.  Trust is gained.  Loyalty is Returned.” I read that quote yesterday that a friend... Read More »