Going the Extra Mile - Update

Strong Automotive Merchandising’s media department continues to work for our clients. The monetary media value for our clients has grown... Read More »

Keep the Focus

A friend of mine sent me this today.  Thought it was a great quote: “Keep the focus of what you... Read More »

Friday Words of Wisdom

Get ready for a great ride.  We are entering into what appears to be the good times of the car... Read More »

The Starting Point

I was talking to a dealer that I have worked with for many years who recently acquired a couple of... Read More »

The New Way to Find Special Finance Customers

Many dealers rely on mail or traditional media to generate traffic from subprime customers. Their marketing forms have almost been habitual... Read More »

Recalls Make for Unique Dealer Opportunities

Manufacturer recalls create a very unique time for dealers to grow their share and control their customer base. As this... Read More »

Friday Words of Wisdom

“Sell to people the way they want to buy.” -Reid Buckley

Make Your Point – Then Make it Two More Times

I was having coffee today at Starbucks on a business trip when I began talking to a stranger sitting next... Read More »

Unsold Follow-up from the Last 60 Days

Warmer weather and longer hours will bring more traffic to your dealership this month than you’ve had all year. Saturdays... Read More »

Friday Words of Wisdom

“Respect is earned.  Honesty is appreciated.  Trust is gained.  Loyalty is Returned.” I read that quote yesterday that a friend... Read More »