Step Back to Evaluate for 2014 Marketing Plan

Posted:
Oct 31, 2013

It should go without saying that the first step in developing a marketing plan is to step back and review... Read More »

Listening Skills

Posted:
Oct 30, 2013

A very smart dealer once told me that selling cars was the easiest thing he had ever done in his... Read More »

Chevrolet Models from the Early 1900s

Posted:
Oct 29, 2013

I saw this picture in the conference room at a Chevrolet dealership today.   It is a framed picture that... Read More »

Toyota keeps top spot in auto sales rankings, outselling GM, VW

Posted:
Oct 28, 2013

(Reuters) – Toyota Motor Corp (7203.T) kept its lead over rivals General Motors Co (GM.N) and Volkswagen AG (VOWG_p.DE) this... Read More »

Friday Words of Wisdom: One Thing at a Time

Posted:
Oct 25, 2013

“Inch by inch business is a cinch… Yard by yard it gets really hard.” That is a quote my father... Read More »

Subliminally Selling Satisfaction Scores Inside Your Dealership

Posted:
Oct 25, 2013

See the attached poster that a general manager of a Honda dealership posted to inform his customers that he expected... Read More »

No Gifts, Please

Posted:
Oct 25, 2013

STRONG takes our stance seriously against receiving any gifts at the agency from Media companies.  During an annual negotiation a station... Read More »

Hispanics' New-Vehicle Sales Growth Outpaces All Other Groups

Posted:
Oct 25, 2013

Hispanics are more likely than the general market to buy a new car because they need it. The US automotive market... Read More »

Purchase Postponement a Side Effect of the Government Shutdown

Posted:
Oct 23, 2013

As seen on AutoRemarketing.com Wed, 10/23/2013 – 01:58 | BANDON, Ore. By Staff Writer Sarah Rubenoff After a 16 day partial... Read More »

Friday Words of Wisdom

Posted:
Oct 18, 2013

There are no traffic jams along the extra mile.