Beware of Defensive Spending with Interactive Campaigns

Posted:
Sep 17, 2013

There is a pattern in automotive advertising that can easily be defined as defensive spending. I’m specifically talking about those... Read More »

Hot Traffic Solves Cold Merchandise

Posted:
Sep 12, 2013

This is the one month of the year when dealers can be on totally different playing fields from each other. They... Read More »

Top-of-Mind Consumer Desires for New Car Shopping

Posted:
Sep 11, 2013

Below is a portion of an article from  Auto Remarketing posted on September 9, 2013.  It makes several observations on... Read More »

Hero to Zero

Posted:
Sep 10, 2013

Just as the new vehicles sales came to a roaring finish in August, the month of September almost always has... Read More »

Email Lead Responses, the Big Picture Thought

Posted:
Sep 9, 2013

After talking with a client this week about effective ways to answer email responses, I was reminded of a very... Read More »

Step Up or Stumble

Posted:
Sep 9, 2013

Friday Afternoon Words of Wisdom: Gain Market Share

Posted:
Sep 6, 2013

I have said this at least five times this week when talking to car dealers and general managers. “There is... Read More »

True Car Bomb Shell

Posted:
Sep 6, 2013

I am reposting this article from Joe Web because STRONG works with dealers who despise the mere existence of TrueCar... Read More »

Second Quarter 2013 Automotive Finance Stats

Posted:
Sep 5, 2013

More news from Experian.com shows the following averages: Financed for new vehicles = $26,526 Financed for used vehicles = $17,913 Interest... Read More »

Subprime Loan Volume Climbs Again in the Second Quarter

Posted:
Sep 4, 2013

According to the latest automotive finance market report from Experian.com, a credit analysis website, the nonprime, subprime and deep subprime... Read More »