If the Price Is Right – It Will Sell

Posted:
May 28, 2013

I am a firm believer in advertising a price when it comes to the most compelling features of a new... Read More »

Steady as She Goes Part 1

Posted:
May 28, 2013

I often hear dealer principals and managers say, “It’s a roller-coaster ride!” when describing the ups and downs of the... Read More »

Don’t Underestimate the Power of Advertising

Posted:
May 24, 2013

Will Rogers once said, “Advertising is the art of convincing people to spend money they don’t have for something they... Read More »

What Google's Latest Penguin Update Means to You

Posted:
May 24, 2013

Google’s latest algorithm update, Penguin 2.0 was released May 22, 2013. Matt Cutts, the head of Google’s webspam team provided... Read More »

The True Definition of Advertising in Today’s Auto Business

Posted:
May 24, 2013

I came across the following quote today and thought it had a lot of relevance to the struggles today’s automotive... Read More »

Proof that June Is the New July

Posted:
May 23, 2013

Strong LLC compiled the below data validating that June of 2011 and 2012 was a larger retail volume month than... Read More »

Genius is 1% inspiration and 99% perspiration

Posted:
May 21, 2013

“Genius is 1% inspiration and 99% perspiration.” –Thomas Edison, Inventor of the Light Bulb This Edison quote can be applied... Read More »

This Should Get Your Attention

Posted:
May 20, 2013

I never fail to read the updates put out by Edmunds.com of the bestselling used cars by model for each... Read More »

Four Ways to Increase Traffic Conversions

Posted:
May 17, 2013

You want more traffic? Generating traffic is easy; you can buy all kinds of Internet traffic. Now you want conversions?... Read More »

Your Website is Unmanned and the Customers are Running Amuck!

Posted:
May 16, 2013

Most automotive websites are built like a dealership with no employees. Some signage, some deals/offers, but it’s basically a car... Read More »