The One Metric That May Surprise You

Posted:
May 15, 2013

It’s not total visits. It’s not bounce rate. It’s also not time on site. If you only pay attention to... Read More »

Why Web Traffic Is Important

Posted:
May 13, 2013

There is a lot of focus in our industry about website traffic. Sometimes a campaign is judged on just this... Read More »

What Google Wants and Why it Matters to You

Posted:
May 10, 2013

If you understand what Google wants it makes it easier for you to optimize your website marketing (SEO & PPC)... Read More »

Winners Never Quit and Quitters Never Win

Posted:
May 8, 2013

“Winners never quit and quitters never win.” –Vince Lombardi, Pro Football Hall of Fame This is such a timeless quote... Read More »

"The best way to predict the future is to create it.” -Peter Drucker

Posted:
May 7, 2013

This is a very real statement for today’s dealers when dealing with how to manage and grow online business and... Read More »

There wasn't any traffic this weekend!

Posted:
May 6, 2013

If I had to place a bet on it, I am sure there are probably a lot of dealerships who... Read More »

Digital Frequency

Posted:
May 2, 2013

This is a follow up to my post titled Digital Frequency & Saturation Are Making Waves. Just as we talked about... Read More »

Digital Saturation

Posted:
May 1, 2013

This is a follow up to my post titled Digital Frequency & Saturation Are Making Waves. Conditioning yourself to think of... Read More »

April for All

Posted:
Apr 30, 2013

After talking to several of our dealers, it seems that they all agree that April did not start the second... Read More »

Digital Frequency & Saturation Are Making Waves

Posted:
Apr 25, 2013

I am a firm believer that I have never met a problem in a dealership that couldn’t be fixed with... Read More »