Digital Domination

Posted:
Feb 20, 2013

As budgets within the automotive marketing industry continue to increase into the digital realm, I want to caution everyone to... Read More »

The Under-Appreciated Customer

Posted:
Feb 18, 2013

Every dealership’s fear is that customers are coming to the store and leaving after being overlooked and underappreciated. Most owners would... Read More »

Top Five Topics of the Week #5

Posted:
Feb 15, 2013

#5 QUESTION “What is the best method to attract sales people?” I hear this one from dealers all the time. “If... Read More »

Top Five Topics of the Week #4

Posted:
Feb 15, 2013

#4 QUESTION “What should the Internet manager’s role be?”   This all depends on how your Internet department is set... Read More »

Top Five Topics of the Week #3

Posted:
Feb 15, 2013

#3 QUESTION “What is working for special finance?”   Hands down and without any question, highly targeted direct mail still... Read More »

Top Five Topics of the Week #2

Posted:
Feb 15, 2013

#2 QUESTION “How are other dealers best handling Internet leads?”   Every dealership is different. Some use a BDC, some... Read More »

The Five Most Discussed Topics This Week

Posted:
Feb 14, 2013

It was pretty interesting that in a string of meetings this week there were five topics that were continually repeated... Read More »

Forward, MARCH!

Posted:
Feb 13, 2013

March is one of those months that we live for in the automotive business. There are five Fridays, Saturdays and... Read More »

Lessons from the NADA Convention

Posted:
Feb 12, 2013

Along with about 30,000 other people I attended the National Auto Dealers Association convention last weekend in Orlando. While this isn’t... Read More »

How is Your Car Brand Perceived?

Posted:
Feb 8, 2013

The chart below shows the overall scores for the top and bottom 10 brands, according to the 2013 Car Brand... Read More »