The Hyundai/Kia PR Move

Posted:
Nov 6, 2012

PR Newser is detailing the Hyundai & Kia strategy for making up with the customers who were duped by their... Read More »

Service Marketing for 2013

Posted:
Nov 5, 2012

[wpvideo YkcH2iwi] There’s no doubt that as we roll in to 2013 we are going to be feeling the effects... Read More »

Maximize Your Traffic: Your Message

Posted:
Nov 2, 2012

[wpvideo cvNOrwFz] The last and most important part to growing your market share of walk-in traffic is your message. I think... Read More »

Maximize Your Traffic: Ups Accountability

Posted:
Nov 1, 2012

[wpvideo DsiuKdDB] Part three of growing a larger market share for walk-in traffic – who’s accountable for it? We call... Read More »

November Newsletter: The 120% Factor

Posted:
Nov 1, 2012

Look at every aspect of your operation through the eyes of the shopper. Scrutinize the used car operation from lot presentation to available price range. Be aware of the opportunities for new business. Any gap between attention-to-detail and attention-deficit needs – you got it – prompt attention.

Recovery From The Storm

Posted:
Oct 31, 2012

The thoughts and prayers of everyone at Strong are with those affected by Hurricane Sandy. While words at this moment... Read More »

Maximize Your Traffic: Internet Shoppers

Posted:
Oct 31, 2012

[wpvideo k3Qh5mxm] Part two for a larger market share for walk-in traffic is how you handle these people over the... Read More »

Maximize Your Traffic: Owner Body

Posted:
Oct 30, 2012

[wpvideo Omtwe1lE] Part one of the larger market share for walk-in traffic starts with your owners. We’re not going to... Read More »

Maximize Your Traffic: Introduction

Posted:
Oct 29, 2012

[wpvideo I7w2BKwl] Everybody’s heard the song “Money Money Money.”  And no, I’m not going to sing it to you. But... Read More »

Friday Recap

Posted:
Oct 26, 2012

I’ve had several people ask about my recent series on the Pre-Owned part of the dealership operation. When I drive... Read More »