Annual Plan: Success Starts in September

[wpvideo ah0T6BI0] This is part 1 of a three part series to help your dealership develop a strategy for success... Read More »

New Models: Roll Out the Red Carpet

It’s been said that “back in the day,” dealers would paper over the showroom windows to add to the suspense... Read More »

2013 Accord Launch: The Infographic

Who is the first manufacturer to launch a vehicle with the help of an infographic? Honda with the new 2013 Accord! (full... Read More »

Final 10 Days: Finish Big Or No Gold

It is one of the oldest adages in our industry: the final 10 selling days of any month can deliver... Read More »

Are You Prepared For The Final 10 Days Of The Month?

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Broadcast: Get To The Point

Get to the point…in 50 words or less. When reviewing creative versus results, the most effective commercials are not wall-to-wall... Read More »

The Success of Direct Mail

Yesterday, I asked where you stood on Direct Mail. They say love is blind so I may as well admit... Read More »

Where Do You Stand On Direct Mail?

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Toyota Camry knocks out Ford F-150 as top-selling vehicle in the U.S.

This story from the New York Daily News crossed my desk the other day and I couldn’t help but feel... Read More »

Spikes & Dips pt 5: Processes, Plans and Other Bridges

Bridges are a tribute to ingenuity. They are an engineering marvel that gets us from here to there, and without... Read More »