Category: For the Manager

Automotive SEO Checklist

Sep 2, 2020

For an automotive dealer, search engine optimization (SEO) can still be a bit of an unknown. Dealers realize SEO is... Read More »

Dealership Has 75% of Population as Facebook Fans

Mar 12, 2020

Social media engagement is one of the key elements of success for a modern, comprehensive marketing strategy. If your dealership... Read More »

Are Political Ads Hurting Dealerships on Local TV?

Mar 9, 2020

It’s easy to get fed up with the barrage of political ads during election season. No one, however, feels the... Read More »

The Boomer Consumer

Mar 5, 2020

In automotive, three generations represent the bulk of consumers: millennials, Gen X, and baby boomers. Each has its defining... Read More »

Get Rid of Last Year’s Model Quickly and Profitably

Feb 22, 2020

As you fill your lot with 2020’s newest arrivals, lingering 2019 vehicles can pose a problem. Last year’s inventory takes... Read More »

4 Reasons Not to Focus on Big Data at Your Dealership

Feb 17, 2020

You’ve probably heard the buzzword “big data” thrown around over the last several years. What is big data exactly? ... Read More »

Getting the Most Out of Local Sponsorships

Feb 14, 2020

You work hard to keep your dealership in the spotlight. You run TV ads, keep up a steady stream of... Read More »

How Gender and Age Affect Dealership Service Center Profits [STUDY]

Jan 30, 2020

Most dealers know that the service department is essential to feeding dealership revenue. After all, 49 percent of the average... Read More »

Top 50 Dealership Groups in the U.S.

Jan 25, 2020

Everyone wants their business to be on top. The fact is, though, that not every dealership or automotive group can... Read More »

Digital Tools for Acquiring Used Inventory

Jan 22, 2020

For decades, car auctions have remained largely unchanged. Rental car companies, captive lenders, car dealers, and commercial fleets have taken... Read More »