For the Manager Archives - Page 6 of 6 - Strong Automotive Merchandising

I Don’t Stop When I’m Tired. I Stop When I’m Done

Nov 21, 2018

Have you ever been in the gym and thought to yourself, “I’m tired – it’s time to stop”? But... Read More »

Dealer Goal for 2019: Don’t Let Tech Trip You Up

Nov 6, 2018

It’s easy to get caught up in the latest trends. But before you trade in your truck for a hoverboard,... Read More »

Measuring Store Visits with Google

Oct 26, 2018

What it is The ultimate goal of any automotive ad campaign is to drive traffic. Google’s conversion tracking promises to... Read More »

Tips from Lot Pop on Used Car Merchandising

Oct 19, 2018

There are plenty of dealers that blame V-Auto for costing them vehicle gross. But while attending the Lot Pop Dealer... Read More »

Why Dealerships Struggle to Keep Millennial Workers

Oct 5, 2018

Every couple of decades, a new generation enters the workforce, bringing with it a new set of values, expectations, and... Read More »

Ignoring Your Co-Op Claims Can Cause a Six-Figure Loss

Sep 28, 2018

Advertising can get expensive, there’s no arguing that. To offset some of that expense, manufacturers may offer reimbursement for certain marketing... Read More »

Geofencing Your Competitors to Collect More Leads

Aug 7, 2018

Big Brother may be watching, but that doesn’t mean you can’t use him to your advantage. Location-based marketing is here,... Read More »

When Disaster Strikes - Crisis Management for Automotive Dealers

Jul 6, 2018

When it comes to crisis and your dealership, it’s not a matter of if a crisis will strike, but when one... Read More »

Persuasive Techniques You Can Start Using Today

Jun 13, 2018

To be a thriving automotive dealership, you must know how to be persuasive. After all, your sales team is the... Read More »

Category: For the Manager - Page 6