Jan 3, 2019
Every so often, an advertising campaign comes along that is so successful it surprises even its own creators. That is... Read More »
Category: For the Marketer - Page 5
Media Trends to Watch in 2019
Dec 17, 2018
There’s a big shift going on in the media landscape. Broadcast television has been the standard for decades, but now... Read More »
The Relationship Between SEO and PPC + How They Benefit One Another
Dec 13, 2018
Dealerships may be using either SEO or PPC, or they may be using them together, but I still find it... Read More »
The Basic Anatomy of a Landing Page
Dec 6, 2018
Enticing customers to click on an ad is only the first step in converting an online shopper. If you don’t... Read More »
Bot Traffic: What It Means for Your Site
Nov 16, 2018
Robots may get a bad rap in dystopian fiction, though in real life, they are incredible allies. Robots help us... Read More »
Black Friday Advertising Guide
Nov 15, 2018
While most dealerships aren’t opening up at midnight, it doesn’t mean car dealers won’t take advantage of the Black Friday... Read More »
IGTV: Advertising's Place in Instagram's New Video Platform
Nov 2, 2018
We knew that supplanting Snapchat was one of Instagram’s top priorities. Now, it seems that another social network is on... Read More »
Premium Video Ads in Today's Consumer Living Room
Nov 1, 2018
Cable TV is a hot topic for debate. Some advertisers are worried about reaching audiences via traditional television networks. The good... Read More »
Measuring Store Visits with Google
Oct 26, 2018
What it is The ultimate goal of any automotive ad campaign is to drive traffic. Google’s conversion tracking promises to... Read More »
Facebook Lead Ads: A Seamless Way to Collect Prospects
Oct 24, 2018
As an automotive dealer, getting more leads is always a top priority. People are becoming more selective about the... Read More »Get Live Industry Insights
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