Mar 19, 2009
An individual Chevrolet dealer decides to order heavy in pickup trucks and create exclusive options packages that cannot be found at the... Read More »
Category: Uncategorized - Page 105
Honda Dealer Advertising
Mar 18, 2009
When Strong, creative director Dennis Johnson proposed the idea of cost-cutting for a local Honda dealership – by putting the dealer’s two sons, Ben... Read More »
Toyota Dealer Advertising - Parts & Service CO-OP Funds
Mar 18, 2009
Toyota Dealer Advertising Use your Parts & Service co-op dollars to good use. In the second quarter set a plan... Read More »
Automotive Advertising - Catering to Hybrid Customers
Mar 18, 2009
Spring has sprung and you know what that means. Get ready for those pump passing, penny-pinching hybrid customers. Get the green... Read More »
Nissan Dealer Advertising
Mar 18, 2009
There has always been something that makes me wonder why Nissan customers are different than that of Honda and Toyota.... Read More »
Hiring Dealership Personnel
Mar 18, 2009
Automotive Advertising Without question there has been quite a bit of turn over in our industry, especially with dealership sales... Read More »
Toyota Dealer Advertising - No Addendums
Mar 18, 2009
Toyota Dealer Advertising Interesting concept just launched for a Toyota dealership in the Southeast. The “One Sticker Store” program reinvents... Read More »
Infrastructure Talk Means ONE Thing... Full Size Truck Demand
Mar 18, 2009
Automotive Intelligence Are you picking up what I am putting down? We are getting closer to April, gas hasn’t jumped... Read More »
Direct Marketing
Mar 18, 2009
nteresting comment from a 30-year dealer who has made millions of dollars by selling tens of thousands of cars… I... Read More »
Automotive Advertising - Value Trumps Price Among Shoppers
Mar 16, 2009
Consumers are not buying based on price alone. Instead they are relying more on their perception of value when deciding... Read More »Get Live Industry Insights
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