Ad Dollars

If you own or run a dealership you probably understand enough of the stock market, banking industry and investments to... Read More »

Vertical Strategy

“Business is in the toilet” “Then why don’t you try something different?” If the market is not responding your ads,... Read More »
 
 
 

Recession Advertising

A McGraw-Hill research study from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising... Read More »
 

Used Car Success

My close dealer friend, Ronnie Watkins, told me something the other day that every dealer or owners needs to remember and... Read More »