Nov 14, 2008
We are not talking about a cocktail party or a NADA function. Dealerships are using Social Network sites like MySpace, Facebook and Ning to load anything from... Read More »About Us
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Nov 14, 2008
We are not talking about a cocktail party or a NADA function. Dealerships are using Social Network sites like MySpace, Facebook and Ning to load anything from... Read More »
Nov 14, 2008
With the increasing demand for excellence in driving traffic, you better be looking at areas that are outside of the normal... Read More »
Nov 13, 2008
With the news media, the election, the stock market and all the factors that can make even the toughest car... Read More »
Nov 13, 2008
If you choose to make a more aggressive approach to the low priced pre-owned market then one thing to consider... Read More »
Nov 13, 2008
With the credit challenge and used car financing remaining difficult, a number of dealers are turning to lower priced used... Read More »
Oct 31, 2008
2008 has proven to be a year of many things, but not a year of distressed inventory in the media... Read More »
Oct 30, 2008
Most dealers and general managers don’t know the “terms” or what the “techno geeks” in the dealership refer to whenever... Read More »
Oct 30, 2008
When researching pros and cons of 15-second spots versus 30-second spots, media researchers and advertisers have found the following: CONS... Read More »
Oct 30, 2008
In the markets where Hispanics have a higher percentage of the total population, many dealers are not seeing business as... Read More »
Oct 30, 2008
For all dealerships, regardless of the franchise and size of the Internet department, you all share one thing in common: Your... Read More »