Uncategorized Archives - Page 3 of 115 - Strong Automotive Merchandising

What Happens When a Dealership Turns Off Its TV Advertising?

Feb 1, 2018

I had a dealership step away from their traditional advertising on television last September. They had a long-running television presence... Read More »

Why “Set It & Forget It” is Detrimental to Your Digital Marketing

Dec 22, 2017

While searching online for a local company during the week before Christmas, I was shocked to see a paid search... Read More »

Facebook: Pay to Play

Nov 28, 2017

Facebook is a tremendous tool for the automotive industry. For years, Facebook allowed you to reach and engage your fan... Read More »

Nielsen vs. comScore – Competition in Media Measurement

Nov 6, 2017

There’s a new television and cable ratings system giving ratings giant Nielsen a run for its money – comScore. In... Read More »

The 3 P’s for a Strong Finish | Year End 2017

Oct 31, 2017

Can you believe that 2017 is almost over? The year is rapidly coming to a close and it’s been quite... Read More »

Google | To Spend or Not to Spend?

Oct 23, 2017

When it comes to online advertising Google knows what it’s doing. If you really want to make an impact with... Read More »

Modern Day Window Shopping

Oct 13, 2017

I do most of my shopping online. As busy as I am, it’s easy for me to skip the mall... Read More »

Digital Conflict of Interest

Oct 5, 2017

Last month, I saw one of the most disturbing things in recent memory in digital automotive advertising. Multiple dealerships are... Read More »

You Like Me, You Really Like Me!

Oct 4, 2017

The age of Facebook has made a tremendous impact on the way businesses interact with potential and returning clients. Through... Read More »

Coming Soon: Three Enhancements to Boost Your Display Marketing

Sep 13, 2017

There are many advancements that we are currently testing that will benefit you and your dealership. Let me tell you... Read More »

Category: Uncategorized - Page 3