May 30, 2013
This is the final installment of a three part series that asks the question “Do we need to change up... Read More »
Category: Uncategorized - Page 48
Short-Term Success: Steady as She Goes Part 2
May 29, 2013
This is part 2 of a three part series that asks the question “Do we need to change up the... Read More »
If the Price Is Right – It Will Sell
May 28, 2013
I am a firm believer in advertising a price when it comes to the most compelling features of a new... Read More »
Steady as She Goes Part 1
May 28, 2013
I often hear dealer principals and managers say, “It’s a roller-coaster ride!” when describing the ups and downs of the... Read More »
Don’t Underestimate the Power of Advertising
May 24, 2013
Will Rogers once said, “Advertising is the art of convincing people to spend money they don’t have for something they... Read More »
What Google's Latest Penguin Update Means to You
May 24, 2013
Google’s latest algorithm update, Penguin 2.0 was released May 22, 2013. Matt Cutts, the head of Google’s webspam team provided... Read More »
The True Definition of Advertising in Today’s Auto Business
May 24, 2013
I came across the following quote today and thought it had a lot of relevance to the struggles today’s automotive... Read More »
Proof that June Is the New July
May 23, 2013
Strong LLC compiled the below data validating that June of 2011 and 2012 was a larger retail volume month than... Read More »
Genius is 1% inspiration and 99% perspiration
May 21, 2013
“Genius is 1% inspiration and 99% perspiration.” –Thomas Edison, Inventor of the Light Bulb This Edison quote can be applied... Read More »
This Should Get Your Attention
May 20, 2013
I never fail to read the updates put out by Edmunds.com of the bestselling used cars by model for each... Read More »Get Live Industry Insights
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