Jan 22, 2013
[wpvideo S2epidie] I would like to applaud Rusty Gentry and the Toyota of Plano Team for breaking their December 2012... Read More »
Category: Uncategorized - Page 55
Missed Calls = Missed Business
Jan 21, 2013
WHAT! A dealership had a standard practice of scrolling through the missed call logs and having sales people call all customers who were not helped? Missed calls really do equal missed business.
Apples, Oranges & Crystal Balls
Jan 17, 2013
Notre Dame versus Alabama was billed as the next great “game of the century” but it didn’t quite reach those... Read More »
US Bank Data Shows 2012 Credit Approvals Increase by 27% in 2012
Jan 16, 2013
According to an article on Autoremarketing taken from online retailer swapalease.com, customer credit approvals increased by 27% in 2012 from 2011.... Read More »
Effective Interactive Strategies: Geo Targeting
Jan 15, 2013
When you are looking to improve your interactive marketing efforts, an often overlooked and effective strategy is geo-targeting. When you... Read More »
The Power of the Mailbox Revisited
Jan 14, 2013
Last Thursday I wrote about pulling buyers down the purchase funnel faster with direct mail and noted an overall decline... Read More »
Second Straight Year of Record CPO Sales
Jan 11, 2013
I have posted several things recently about certified sales and the opportunity that dealers have in selling CPO units, but... Read More »
The Power of the Mailbox
Jan 10, 2013
It never seems to amaze me how effective direct mail can be in the month of December. I talk to... Read More »
Toyota's Hot Pink Re-branding
Jan 4, 2013
We saw this over at PRNewser and had to share……because anytime you can show a hot pink car, I think it... Read More »Get Live Industry Insights
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