Mar 6, 2012
Automotive ad pro Jack Griffis told me about a dealer he worked with who visualized his market as “Joe and... Read More »
Category: Uncategorized - Page 69
Respecting Ideas
Mar 2, 2012
This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »
2012’S First Blow – MPG vs. FUGP
Mar 1, 2012
The tsunami that rocked Japan and eventually disrupted the entire retail automotive market occurred March 11th of last year, and... Read More »
Is the Gas Tank Half-Empty.....or Half-Full?
Feb 29, 2012
Here we go again, my friends, staring down the oil barrel of rising gas prices and pondering the question of... Read More »
The Genius of Simplicity
Feb 28, 2012
This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »
Every Business Lives or Dies by Traffic
Feb 25, 2012
The Business Journals Digital Network recently invited John Paul to contribute to their “How-to Marketing” series. His insights on retail... Read More »
The Morning After
Feb 24, 2012
I’m sure you all still have smiles on your faces after yesterday’s Automotive News alert that J.D. Power bumped it’s... Read More »
What Does It Take To Move The Market?
Feb 23, 2012
This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »
PERCEPTION PROTECTION
Feb 22, 2012
This may not be everyone’s method for doing research on the internet, but I try to set aside time to... Read More »Get Live Industry Insights
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