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SVMS

SVMS Google’s Game-Changing Updates

Learn about three key updates that Google announced last month: Performance Max (PMax) and Vehicle Ads (VAs); Demand Gen; and YouTube Select.

SVMS Google Analytics 4

With the switchover deadline for GA4 behind us, we look at some of the opportunities and challenges this enhanced analytics platform brings to dealers.

SVMS The Streaming Trifecta

Discover which streaming platforms cover the largest audience. We use a combination of YouTube TV, ESPN.com, and Hulu to saturate your DMA and provide accountability for your ad dollars.

SVMS Choose the Best Attribution Model

Get a more accurate picture of your marketing performance with Data-Driven Attribution. Learn how this model works, and discover its benefits for your dealership's ad budget.

SVMS Google Premier Partner

Working with a Google Premier Partner gives you advanced access to the latest products in digital marketing.

SVMS YouTube TV at the Local Level

Learn about the pros and cons of advertising on YouTube TV at the DMA level.

SVMS Vehicle Acquisition Strategy

This month we look at how we helped two dealerships use layered trade messaging to position their stores as the go-to place for trading or selling a vehicle.

SVMS Halting the Brand Exodus

John Paul discusses how dealers can retain their customer base at a time when brand-switching is the norm.

SVMS Automotive in a Split Government

John Paul discusses the pros and cons of a divided government from the perspective of the automotive industry.

SVMS Safeguards Rule, aka the GLB Act

Learn about the new FTC requirements for dealers going into effect this December.

SVMS U-Shaped Funnel

Check out the first video in the new STRONG Virtual Marketing Series. Come back monthly for a new episode on the latest in automotive advertising.

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