Tag: advertising

Credit Based Car Buyers

Jan 23, 2017

The more I read about negative equity the more apparent it is just how large the pool of vehicle buyers... Read More »

Diluting Your Message

Dec 6, 2016

After taking a vacation and clearing my mind, I walked in my office yesterday and looked at a handful of... Read More »

Country at Extremes, Watch Your Message

Nov 11, 2016

This is not about the recent election, of which the impact will be seen over time. These extremes are right... Read More »

Remember December

Sep 20, 2016

December is going to be a great month – Santa is coming, political ads will be over, and the last... Read More »

“Black, White and DEAD All Over”

Jan 15, 2014

I would love to take credit for such a catchy slogan but truth be told I stole it from Fox... Read More »

The FTC Won't Let Me Be

Jun 28, 2013

The Federal Trade Commission has announced an investigation into how search engines display paid listings in searches. Your first reaction... Read More »

Don’t Underestimate the Power of Advertising

May 24, 2013

Will Rogers once said, “Advertising is the art of convincing people to spend money they don’t have for something they... Read More »

The True Definition of Advertising in Today’s Auto Business

May 24, 2013

I came across the following quote today and thought it had a lot of relevance to the struggles today’s automotive... Read More »

If the Camera Adds 10 Pounds

Mar 22, 2013

“If the Camera adds 10 lbs, then the radio will suck your energy” STRONG works with dealers all across the... Read More »

What is Your Conquest Marketing Plan?

Dec 14, 2012

One of the biggest buzz words in our industry today is “conquest.” Everyone, from a factory rep to a vendor,... Read More »