Tag: Automotive Advertising

Full Service Agency vs Solution Agency

Mar 8, 2018

When I go to the doctor for a regular checkup, I go to my primary care doctor. In the current... Read More »

Are You in the Game for the Big Weekend?

Feb 2, 2018

It shouldn’t come as a surprise that the Super Bowl is usually one of the most watched televised events of... Read More »

Google | To Spend or Not to Spend?

Oct 23, 2017

When it comes to online advertising Google knows what it’s doing. If you really want to make an impact with... Read More »

Diluting Your Message

Dec 6, 2016

After taking a vacation and clearing my mind, I walked in my office yesterday and looked at a handful of... Read More »

Country at Extremes, Watch Your Message

Nov 11, 2016

This is not about the recent election, of which the impact will be seen over time. These extremes are right... Read More »

Year End Plan…Ready?

Oct 21, 2016

The time is now for making sure your plans are in place for what could be one of the biggest... Read More »

Very Sneaky, Google! Responsive Display Ads Have Arrived… Now What?

Sep 30, 2016

In typical Google fashion, they love to surprise everyone in digital marketing with updates and algorithm changes that send shockwaves... Read More »

Opportunity is Clicking

Sep 26, 2016

With the release of the J.D. Power 2016 New Autoshopper Study, the numbers for online usage and shopping habits give... Read More »

You're 'Polling' My Leg

Sep 13, 2016

Whether it is a political poll or an automotive shopper’s poll, the biggest variable is the involvement level of the... Read More »

Nation Elections & Local Avails

Sep 12, 2016

I read, with great interest, an eMarketer.com article regarding what is happening with political spending on traditional and digital media... Read More »